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Drive Revenue Growth with Strategic PPC Campaigns

Horizontal Solution your product sales through effective PPC marketing services. We understand evolving trends and utilize our knowledge to achieve your marketing goals.

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Make the Right Decisions for Your Brand With PPC Advertising

Paid marketing services in India have become one of the most important part of Digital Marketing. In this digital world of fierce competition, a brand has to elevate a notch higher to reach its audience. Paid Marketing or PPC advertising service is a great avenue to attract customers in huge numbers.

Horizontal solution provides one of the best PPC services in India. Positioned as a dominant pay per click management company, we have developed our unique methodology of managing campaigns for small startups and big global leaders.

We excel at designing Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, Twitter and Quora Ads. With a client’s specific goal in mind (engagement / awareness / leads / conversion) we aim to create highly effective and optimized campaigns which turn out to be successful.

Our PPC services start with keyword research and selection that defines your business. We then strategize the bids and manage it to maximize your brand reach. The campaign is then tracked on a regular basis to verify conversion rates and analyze PPC effectiveness. These practices have created some mind-boggling results for our clients, making us the top paid marketing company in India.

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Horizontal Solution is a great company to work with as they are always responsive and willing to do what it takes to get the job done right and in a timely manner. They are very reliable and intelligent. We interviewed several Marketing firms to revamp our website, logo, and other items, and it was clear right away that Thrive was the right choice.

Kevin Deaton
CEO, Co-Founder.

We re-did our website twice in a 12 month period. There was no comparison between the first company and Horizontal solution. Professional, Creative, Attentive to Detail, Excellent Communication…If I had contracted with Horizontal solution the first time I would not have had to do it twice.

Girish Singh
Director of Sales

My new website is everything that I wanted. I’ve already recommended you to another company. What I loved about Horizontal solution was the fact that they started with a plan and executed it. They took the time to get to know my business before starting the build process which saved me time because I didn’t have to continually make changes.

Soni Verma
Lead Marketing
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“This software simplifies the website building process, making it a breeze to manage our online presence.”

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Founder & CEO

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Frequently asked questions!

  • Is Pay Per Click (PPC) right for my business?

    If executed well, PPC is ideal for all businesses, irrespective of the industry. Through PPC marketing, you can achieve objectives like brand awareness, lead generation, demand generation, and so much more. What's great about PPC is that it gets you results quickly. However, running a PPC campaign requires expertise and a data-driven approach to get the results. If you tackle all these things strategically, pay-per-click advertising yields great results for your business.

  • Why should I pay for SEM?

    Paying for search engine marketing means you liaise with PPC experts who know all the nitty-gritties to make your campaign successful. In addition, you'll get measurable results to assess what the return was, what leads you generated, and how much did you spend for a lead and click, etc., ensuring you get a better ROAS.

  • What are some common mistakes in PPC marketing?

    Remember, pay-per-click advertising means you pay for every click, i.e., it is easy to exhaust your budget on a poorly managed PPC campaign. Let's look at some common mistakes in PPC marketing:

    • #1. Targeting broad range keywords without the proper usage of modifiers,
    • #2. Ignoring the significance of negative keywords,
    • #3. Writing ad copies that aren't in sync with the landing pages,
    • #4. Bidding more than what seems cost-effective, and
    • #5. Not giving adequate attention to the landing page.

    Pay Per Click advertising & management is a detailed process that requires a lot of research and analysis. It's imperative that you choose a PPC company that offers professional pay-per-click advertising services and will get you the maximum Return On Investment (ROI).

  • How long does it take to see results?

    Unlike SEO, you can start getting results from PPC fairly quickly. However, these results are only going to be related to impressions and clicks. It takes some time to get impactful results in terms of qualified leads and conversions. This is primarily because a lot goes into optimizing the ads, like A/B testing, to see what kind of ads your target audience is responding to. Remember, PPC advertising is a continuous process, and the more you optimize the campaigns, the better results you can achieve and, eventually, get good returns.

  • Where will my PPC ads appear?

    PPC ads can be of different kinds – search ads, display ads, social media ads, merchant center ads, and mobile ads. Where you want your PPC ads to appear depends on your business, target audience, and marketing objectives. We recommend using a mixture of various ad channels to maximize your reach and get desired results.

  • I see my competitor's ads everywhere. How can I do that?

    We closely research your competitor's activities – a number of tools online allow us to do that. If they've been appearing on search ads, we closely examine the keywords your competitors are using. If you want to beat your competitors, we can place higher bids, which may increase the CPL or CPA. However, we also focus on the quality score, landing page experience, ad copies, etc., which means you can beat your competitors strategically with more impactful ads.

  • How do I define success in a PPC campaign?

    There are various success metrics for a PPC campaign, such as cost per click, cost per acquisition, click-through rate, lead conversions, return on ad spend, etc. These are all quantifiable metrics, so defining success for your PPC campaign is a straightforward process. Another thing to note is that you need to define success as per objectives.

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