Drive Revenue Growth with Strategic PPC Campaigns

Paying for search engine marketing means you liaise with PPC experts who know all the nitty-gritties to make your campaign successful. In addition, you'll get measurable results to assess what the return was, what leads you generated, and how much did you spend for a lead and click, etc., ensuring you get a better ROAS.

Remember, pay-per-click advertising means you pay for every click, i.e., it is easy to exhaust your budget on a poorly managed PPC campaign. Let's look at some common mistakes in PPC marketing:

• #1. Targeting broad range keywords without the proper usage of modifiers,
• #2. Ignoring the significance of negative keywords,
• #3. Writing ad copies that aren't in sync with the landing pages,
• #4. Bidding more than what seems cost-effective, and
• #5. Not giving adequate attention to the landing page.

Pay Per Click advertising & management is a detailed process that requires a lot of research and analysis. It's imperative that you choose a PPC company that offers professional pay-per-click advertising services and will get you the maximum Return On Investment (ROI).

Unlike SEO, you can start getting results from PPC fairly quickly. However, these results are only going to be related to impressions and clicks. It takes some time to get impactful results in terms of qualified leads and conversions. This is primarily because a lot goes into optimizing the ads, like A/B testing, to see what kind of ads your target audience is responding to. Remember, PPC advertising is a continuous process, and the more you optimize the campaigns, the better results you can achieve and, eventually, get good returns.

PPC ads can be of different kinds – search ads, display ads, social media ads, merchant center ads, and mobile ads. Where you want your PPC ads to appear depends on your business, target audience, and marketing objectives. We recommend using a mixture of various ad channels to maximize your reach and get desired results.

We closely research your competitor's activities – a number of tools online allow us to do that. If they've been appearing on search ads, we closely examine the keywords your competitors are using. If you want to beat your competitors, we can place higher bids, which may increase the CPL or CPA. However, we also focus on the quality score, landing page experience, ad copies, etc., which means you can beat your competitors strategically with more impactful ads.

There are various success metrics for a PPC campaign, such as cost per click, cost per acquisition, click-through rate, lead conversions, return on ad spend, etc. These are all quantifiable metrics, so defining success for your PPC campaign is a straightforward process. Another thing to note is that you need to define success as per objectives.